Madison Sign Company

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Ready to take your business to the next level? Look no further than Madison Sign Company, your go-to Madison sign company, for affordable, high-impact commercial signs and graphics to help you achieve your goals and expand your market reach!

Ready to take your business to the next level? At Madison Sign Company, we create high-impact custom signs, graphics, and vehicle wraps that help businesses across Madison, Fitchburg, Sun Prairie, Middleton, Verona, Janesville, Beloit, and surrounding Dane and Rock County communities attract customers and elevate their brand. If you want signage that truly works for your business, we’re the partner you can count on.

Call Madison Sign Company today at (608) 405-6596 for your Free Consultation with a Madison Signs & Graphics expert!

High-quality indoor and outdoor business signs help you attract customers, promote your brand, guide visitors, and improve your overall customer experience. At Madison Sign Company, we design, fabricate, and install custom signage solutions for businesses across Dane and Rock Counties—including channel letters, indoor signs, outdoor signs, fleet wraps, and more—built to support your goals and match your brand.

Featured Services

• Custom Signs – Fully customized business signage tailored to your brand and goals
• Channel Letters – Illuminated and dimensional storefront lettering for maximum visibility
• Outdoor Signs – Durable exterior signage for year-round brand exposure
• Indoor Signs – Lobby signs, directional signs, ADA signs, menu boards, and more
• Dimensional Letters – Raised letters for professional interior or exterior branding
• Monument Signs – Ground-level exterior signs for entrances and multi-tenant locations
• Electronic Signs – LED and digital signage for day-and-night communication
• Wall Graphics – Branded murals and vinyl graphics that transform interior spaces
• Fleet Wraps – Vehicle wraps that advertise your business throughout Dane and Rock Counties
• Wall Signs – Custom wall-mounted signage for retail, offices, and service businesses

Signs That Work For You

Strong signage helps businesses stand out in busy commercial corridors from East Washington Ave to West Towne, downtown retail districts, industrial parks, office complexes, and high-traffic routes throughout Madison, Fitchburg, and Janesville. We design every sign around your goals, your location, and the audience you want to reach.

From consultation to design, fabrication, and installation, we manage the entire process in-house. Whether you’re outfitting a storefront in Sun Prairie, refreshing your interior signs in Middleton, or launching a new brand in Beloit, we deliver cohesive solutions that help you grow.

The Right Signage for Your Business

Every business in Dane and Rock Counties has unique needs, and your signage should reflect that. We create custom commercial signs tailored to your brand, space, and customer base—whether you’re a university department near the UW campus, a healthcare provider in Verona, a retailer in Fitchburg, a manufacturer in Janesville, or a service business in Beloit.

We provide design mockups, material samples, and expert recommendations so you know exactly what to expect. Custom signage shows customers you’re a reliable, professional business with high-quality services before they ever step inside.

Outdoor & Exterior Signs

Your storefront is one of your most powerful marketing tools. We design exterior signs that improve visibility and attract foot and vehicle traffic along major corridors such as Fish Hatchery Road, Rimrock Road, Stoughton Road (Hwy 51), Milton Ave, and Cranston Road.

Whether you need custom metal signs, channel letters, LED signage, blade signs, or yard signs, our outdoor solutions withstand Wisconsin weather and keep your brand looking sharp. Window graphics and promotional displays help communicate hours, services, and seasonal offerings.

Indoor & Interior Signs

Interior signs guide customers, support your branding, and improve their experience. We create lobby signs, ADA signs, room identification signs, directional signs, murals, point-of-purchase displays, and more.

If you’re opening a location in downtown Madison, expanding in Sun Prairie, or renovating an office in Janesville, we offer on-site evaluations to help determine the ideal signage mix and placement.

Vehicle Wraps & Graphics

Fleet wraps are one of the most effective advertising tools for businesses operating throughout Dane and Rock Counties. Your wrapped vehicles promote your brand on every trip through Madison, Fitchburg, Middleton, Verona, Janesville, Beloit, and beyond.

We provide full wraps, partial wraps, lettering, and graphics for any vehicle type. Our wraps boost brand visibility, protect your vehicle’s finish, and create nonstop advertising exposure.

Vinyl Signs & Graphics

Vinyl graphics are perfect for storefronts, trade shows, events, offices, and retail spaces across Dane and Rock Counties. We create window graphics, floor graphics, wraps, banners, vinyl lettering, clings, and more—customized with your brand elements.

Whether you’re preparing for a local festival, a business expo, or an in-store promotion, we deliver fast, high-quality vinyl signage with attention to detail.

Custom Signs

At Madison Sign Company, we understand that finding the perfect sign to reflect your unique brand and business requires a custom touch. Custom signs are the most effective way to provide customers with the necessary information while seamlessly integrating with your brand, location, timeframe, and budget.

For brands that want to stand out, we offer custom metal signs, carved signs, acrylic signage, neon-style LEDs, and unique specialty signs built to your specifications. These statement pieces are ideal for business entrances, lobbies, shopping centers, industrial facilities, and professional offices throughout Madison and surrounding counties.

From concept to installation, we ensure your sign reflects your identity and delivers long-lasting impact.

Complete Commercial Signage Company

Unlike shops that only produce or print signs, we manage every phase—design, fabrication, permitting, installation, repairs, and maintenance. Everything is handled locally for businesses in Madison, Fitchburg, Sun Prairie, Middleton, Verona, Janesville, and Beloit.

 

We use sustainable materials whenever possible and follow proven fabrication methods for durability and cost efficiency. We also offer sign repair, refacing, and removal when your branding needs evolve.

Our Commitment To You

Your signage plays a critical role in growing your business, improving visibility, and making a strong impression in competitive markets across Dane and Rock Counties. As your trusted Madison sign company, we create strategic, professional signage designed to support your goals and elevate your brand.

Call Madison Sign Company today at (608) 405-6596 for your Free Consultation with a Madison Signs & Graphics expert!

 

FAQs

What types of business signs do you make?
We produce indoor signs, outdoor signs, custom signs, channel letters, vinyl graphics, monument signs, vehicle wraps, and more for companies throughout Dane and Rock Counties.

Do you offer installation and permitting in my area?
Yes, we handle installation and permitting for all locations in Madison, Fitchburg, Sun Prairie, Middleton, Verona, Janesville, Beloit, and nearby communities.

Can you match my existing branding?
Yes. We work with your guidelines or develop new designs that reflect your business and target audience.

Do you repair or replace existing signage?
We offer sign repair, removal, and updates for damaged or outdated signage.

How long does a custom sign take?
Timelines vary by design and materials, but we complete most projects efficiently in-house and provide updates along the way.

Call Madison Sign Company today at (608) 405-6596 for your Free Consultation with a Madison Signs & Graphics expert!